Welcome to Key City Harley-Davidson. Our dealership is located in Dubuque, Iowa, offering the Harley-Davidson motorcycles you want, plus the services and parts you need to keep them running in top shape.

When John and Brody took the opportunity to expand with a new Harley-Davidson® dealership in Dubuque, they knew the name had to reflect more than just a location—it had to carry the pride and history of the community. Dubuque has long been known as “The Key City,” a nickname rooted in its role as the gateway to the upper Midwest, opening doors to commerce, culture, and connection along the Mississippi River.

With that legacy in mind, Key City Harley-Davidson® was born—a name that honors Dubuque’s past while celebrating the freedom, adventure, and spirit of the open road. Just as Dubuque has been a key to opportunity for generations, we’re proud to be a key destination for riders today.

“Our goal is to leverage our years of experience and passion for riding. We are committed to every step of the journey and look forward to maintaining and building upon the legacy these brands have in these communities,” John and Brody shared. “We are grateful for this incredible opportunity and are excited to see where it takes us.”

 

Both John and Brody have deep family ties to the region, with relatives from the Dubuque area and generations of connections across Northeast Iowa. Returning to Dubuque to establish Key City Harley-Davidson® was more than a business decision—it was a homecoming. Their roots run deep here, and building on that legacy is a way to honor the communities that shaped them and their families.

With dealerships in Waukon, Onalaska and now Dubuque—close to where they grew up—John and Brody remain dedicated to preserving and strengthening the long-standing tradition that Harley-Davidson® represents.

“Our goal is to bring together our years of experience and love for the sport,” they shared. “We’re committed to every step of the journey, and we look forward to not only honoring the history of these dealerships but also creating new opportunities for riders in the years ahead. We’re grateful for this incredible opportunity and excited to see where the road takes us.”

Meet the Owners

Brody Meieir.

Brody Meier
Owner / Operator

Key City Harley-Davidson®, Great River Harley-Davidson®, Iron Hill Harley-Davidson®, Iron Hill Powersports

Brody has been in the powersports industry for more than 18 years. He grew up in Oelwein, a small town in Northeast Iowa, where he discovered his passion for two wheels and the powersports lifestyle. That journey ultimately led him to Harley-Davidson®.

“Harley-Davidson® is all about the experience of riding—the culture, the freedom, and the instant connection with people from all walks of life. It’s more than just a brand; it’s a lifestyle. Twist the throttle and hold on, it’s gonna be a hell of a ride!” – Brody Meier

Brody and his wife, Melissa, have been married since 2010 and have two boys—Taylor (14) and Lincoln (12). You’ll often see them in the store lending a hand or helping riders pick out apparel. The Meiers also share their home with two dogs, Pepper and Jack (both Bordoodles).

 

John Jennerjohn.

John Jennerjohn
Owner / Operator

Key City Harley-Davidson®, Iron Hill Harley-Davidson®, Iron Hill Powersports, Great River Harley-Davidson®

John has been a rider since the age of 3 and has worked in the powersports industry since 2009. Growing up in Strawberry Point, Iowa, he developed a lifelong passion for motorcycling that continues to drive him today. Relocating to the Waukon, Dubuque, and La Crosse markets, John is excited about the opportunity to grow ridership and strengthen the Harley-Davidson® community in these areas.

“We need more riders in our sport at all ages. Too often dealerships focus on today’s sale instead of the long-term relationship that can be built with a customer. My goal is to take my passion and share it with everyone I meet in this sport. We all deserve the freedom of motorcycling!” – John Jennerjohn

John and his wife, Jess, have four children—Kale (19), Avayah (13), Knox (10), and Nash (7)—who keep them busy and always on the go. The family also has two golden retrievers, Duke and Gus. 

When he’s not at the dealership, John enjoys spending time outdoors, whether it’s fishing with his kids or hunting with friends. He’s also deeply involved in his children’s sports and looks forward to supporting his sons as they follow the family’s wrestling tradition.

“Harley-Davidson® is more than a motorcycle. It’s a culture and a family that you join. It’s the freedom to express yourself and be accepted by all fellow riders. Tattoo it on your arm or go from suit and tie to decked out in leathers—everyone is welcome when you throw a leg over a Harley®.” – John Jennerjohn